From installation to insight in one day.
No custom development, no IT project. Placing a snippet is enough.
govanalytics measures by default without cookies and without personal data. Implementation via tracking snippet or tag manager takes less than an hour. From that moment, data flows directly into your dashboard, realtime and without delay.
Get started in five steps
Click on a step for more details and options.
- Choose where your data is stored Decide before installation where your analytics data will go. govanalytics supports multiple storage options, including managed NL hosting.
- Managed hosting by govanalytics Netherlands-hosted infrastructure, fully managed. No own servers required.
- Own ClickHouse environment Organisation & Enterprise Self-hosted column database for high query performance on large datasets.
- Own BigQuery instance Data in your own Google Cloud environment, in a region of your choice such as Ireland or Germany.
- S3/Parquet storage Organisation & Enterprise Export raw event data to your own object storage in open Parquet format.
- Implementation via snippet or tag manager Place the tracking code directly or via a tag manager. Client-side and server-side are both available.
Supported tag managers
- Consent.studio Launcher Activate govanalytics via the Consent.studio tag launcher, including integrated consent handling. Documentation →
- WalkerOS Send events to govanalytics via WalkerOS destinations. Suitable for privacy-first event pipelines. Documentation →
- Piwik PRO Tag Manager Use the Piwik PRO Tag Manager as a privacy-friendly alternative to GTM. Documentation →
- Google Tag Manager Deploy the tracking snippet via a GTM container without changing code. Client-side and server-side.
Supported tracker protocols
- d8a (native) The native d8a.tech protocol for maximum control over events and data structure. Documentation →
- Matomo Use the Matomo tracking protocol as a drop-in replacement when migrating from Matomo. Documentation →
- Piwik PRO Supported via the Piwik PRO tracking protocol for organisations switching from Piwik PRO.
- GA4 / gtag.js Migrating from Google Analytics 4? Your existing GA4 tagging works directly on govanalytics. Documentation →
Both client-side and server-side implementation are available. See the technical documentation for installation instructions per tag manager.
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- Activate the dashboard The govanalytics dashboard is immediately active after creating your account. You can also connect your own BI tool via the documented data model.
Built-in dashboard
- Immediate access The govanalytics dashboard is active as soon as your account is created. No configuration required.
Connect your own BI tool
- Power BI, Looker or similar Connect your own dashboarding solution via our documented data model.
- Data model documented All tables and fields are described and set up for easy querying. View the documentation →
- Data starts flowing Data is available immediately. No delay, no batch processing. Visitors are visible in realtime in your dashboard.
- Request insights Standard dashboard with filters and segmentation, or ask free-form questions via Ask AI in plain language.
Standard dashboard
- Overviews & reports Realtime and historical data on visitors, pages, goals and conversions.
- Filters & segmentation Segment by channel, device, page or period to analyse specific audiences.
Ask AI
- Free-form questions about your data Ask in plain language questions the standard dashboard doesn't answer directly. Available for all users. Read how Ask AI works →
Frequently asked questions about implementation
- How long does the govanalytics installation take?
- Implementation takes less than an hour. Placing a tracking snippet via one of the supported tag managers or directly in your website source code is sufficient to get started. No custom development or IT project is required.
- Does govanalytics need an IT department for implementation?
- Not necessarily. The standard implementation via a tracking snippet or tag manager is accessible to anyone with access to the website or tag manager. For advanced options such as server-side tracking or connecting to your own data warehouse, technical support is useful.
- Where is my data stored?
- By default on govanalytics-managed servers in the Netherlands. You can also choose to store data in your own environment: BigQuery, ClickHouse or S3/Parquet. That way govanalytics has no access to your raw data and you are fully in control of data ownership.
- Does govanalytics work with my existing tag manager?
- Yes. govanalytics supports Google Tag Manager, Consent.studio Launcher, WalkerOS, Piwik PRO Tag Manager and Matomo Tag Manager. Migrating from GA4 or Matomo? Your existing tagging works directly on govanalytics.
- How does cookie-free measurement work technically?
- govanalytics recognises sessions based on aggregated signals such as timestamp and technical characteristics of the request. No persistent identifier is created, no cookie is placed and no IP address is stored. The result is aggregated visitor data without individual visitors being tracked. Read: measuring without consent.
- Can I connect Power BI or Looker to govanalytics?
- Yes. govanalytics has a documented data model that lets you connect your own BI tool. All tables and fields are described. See docs.d8a.tech for technical details.
// 06 / The invitation
And for everyone who chooses to hold themselves to the same standard
even without the law requiring it.
Municipalities, provinces, water authorities, public bodies, housing associations and executive organisations: you can start measuring under the same standard today. The same platform. The same documentation. The same architecture.
