Comparison
govanalytics vs. Simple Analytics
Simple Analytics is a Dutch, privacy-friendly analytics tool — a good choice for many websites. govanalytics shares the same core values but is specifically built for the Dutch public sector, with BIO compliance, NL hosting and SharePoint tracking as standard.
- Both Dutch, both cookieless: govanalytics specifically for government.
- govanalytics: BIO-compliant and ready for comply-or-explain.
- govanalytics offers SharePoint Tracker for intranet analytics.
- Custom data processing agreement for public sector organisations.
| Feature | govanalytics | Simple Analytics |
|---|---|---|
| Data model and measurement depth | ||
| Data schema Events and sessions in a flat, directly usable schema versus an exclusively aggregated model. | Rich schema | Aggregated Simple Analytics reports exclusively at aggregated level. |
| Raw event data Useful when analysts want to inspect, join or export data outside the UI. | Yes | No |
| Session dimensions at event level Are session source, landing page and duration directly available on every event? | Yes | No |
| Scalability A simple dashboard today should not require a full reimplementation when reporting needs mature. | Yes | Limited Exclusively aggregated by design: no path to custom reports. |
| Tracking and protocols | ||
| GA4 Measurement Protocol govanalytics accepts GA4-style tracking, so your existing GTM setup keeps working. | Yes | No |
| Matomo protocol compatibility | Yes | No |
| Custom events | Yes | Limited Limited event parameters. |
| UTM parameter support Campaign measurement via utm_source, utm_medium, utm_campaign and referring domains. | Yes | Yes |
| Privacy and compliance | ||
| Cookieless measurement Measure without cookies, without a consent request. | Yes | Yes |
| No personal data by design | Yes | Yes |
| NL hosting | Yes | Partial Simple Analytics is a Dutch company, but hosting is not guaranteed NL. |
| GDPR-compliant by design | Yes | Yes |
| BIO / comply-or-explain | Yes | No |
| Analytics capabilities | ||
| Dashboard | Yes | Yes |
| Ask AI (built-in analytics agent) | Yes | No |
| Suitable for AI agents AI agents work better with flat, understandable tables and real sessions. | Yes | No |
| SharePoint Tracker (intranet) | Yes | No |
| BI tool compatibility | Yes | Limited No warehouse integration. |
| Own data warehouse as destination govanalytics makes your warehouse the primary storage layer, not just an export destination. | Yes | No |
| Administration and pricing | ||
| Free tier | Up to 500k events/month | Paid cloud |
| Transparent public sector pricing | Yes | No |
| Open source | MIT | No |
| Custom data processing agreement | Yes | Limited Standard SaaS terms. |
| DPIA template included | Yes | No |
govanalytics
Simple Analytics Veelgestelde vragen
- Is Simple Analytics GDPR-compliant?
- Simple Analytics is privacy-friendly and cookieless, and is a Dutch company with EU hosting. For public sector organisations with BIO and comply-or-explain requirements, govanalytics offers more specific compliance documentation and support.
- What is the difference between Simple Analytics and govanalytics?
- Both are cookieless, privacy-friendly analytics tools. govanalytics is specifically built for the Dutch public sector: NL hosting, BIO compliance, custom data processing agreement, and a SharePoint Tracker for intranet analytics. Simple Analytics targets a broader audience.
- Does Simple Analytics support SharePoint?
- No. Simple Analytics is designed for public websites. govanalytics offers a dedicated SharePoint Tracker for GDPR-compliant analytics on intranet environments.
- When should I still choose Simple Analytics?
- Choose Simple Analytics if you want a simple, affordable analytics tool for a public website without specific BIO or intranet requirements, and have no need for data ownership or warehouse integration.
// 06 / The invitation
And for everyone who chooses to hold themselves to the same standard
even without the law requiring it.
Municipalities, provinces, water authorities, public bodies, housing associations and executive organisations: you can start measuring under the same standard today. The same platform. The same documentation. The same architecture.
