Comparison
govanalytics vs. Piwik PRO
Piwik PRO and govanalytics are both serious privacy-friendly analytics platforms for organisations with compliance requirements. The difference lies in scale, focus and the degree of customisation you need.
- Piwik PRO: broad enterprise platform. govanalytics: specific for public sector.
- govanalytics is simpler to manage and lower in price.
- Both GDPR-compliant, both EU-hosted.
- govanalytics: NL hosting and BIO compliance as standard.
| Feature | govanalytics | Piwik PRO |
|---|---|---|
| Positioning and focus | ||
| Specific to Dutch public sector | Yes | Limited Piwik PRO is a generic enterprise platform, not specifically aimed at the NL public sector. |
| BIO / comply-or-explain documentation | Yes | No |
| NL hosting as standard | Yes | Limited EU hosting available, NL specifically not guaranteed. |
| SharePoint Tracker (intranet) | Yes | Limited Generic tracking possible, no dedicated SharePoint module. |
| Privacy and compliance | ||
| GDPR-compliant by design | Yes | Yes |
| EU hosting | Yes | Yes |
| Cookieless measurement Measure without cookies, without a consent request. | Yes | Yes |
| No personal data by design | Yes | Partial Depends on configuration: Piwik PRO can process personal data. |
| On-premise or private deployment | Yes | Yes |
| Tracking and protocols | ||
| GA4 Measurement Protocol govanalytics accepts GA4-style tracking, so your existing GTM setup keeps working. | Yes | Partial Piwik PRO has its own event model; GA4 protocol not natively supported. |
| Matomo protocol compatibility | Yes | Yes Piwik PRO originated from Piwik / Matomo. |
| Custom events | Yes | Yes |
| Tag manager included | Limited Via Google Tag Manager, Piwik PRO Tag Manager or other tag managers. | Yes |
| Consent Management Platform | Limited Via integration with existing CMP. | Yes |
| Storage and data ownership | ||
| Managed cloud option | Yes | Yes |
| Self-hostable | Yes | Yes |
| Open source | MIT | No |
| Own data warehouse as destination govanalytics makes your warehouse the primary storage layer, not just an export destination. | Yes | Partial BigQuery export available on enterprise plan. |
| BI tool compatibility | Yes | Yes |
| Analytics capabilities | ||
| Dashboard | Yes | Yes |
| Ask AI (built-in analytics agent) | Yes | No |
| Heatmaps and session recordings | No | Yes |
| Customer Data Platform | No | Yes |
| Suitable for AI agents AI agents work better with flat, understandable tables and real sessions. | Yes | Limited Complex data model; AI agents work better with flat schemas. |
| Administration and pricing | ||
| Free tier | Up to 500k events/month | No |
| Transparent public sector pricing | Yes | Limited Enterprise pricing on request. |
| Custom data processing agreement | Yes | Yes |
| DPIA template included | Yes | Partial Available on enterprise contracts. |
govanalytics
Piwik PRO Veelgestelde vragen
- What is the difference between Piwik PRO and govanalytics?
- Piwik PRO is a broad enterprise analytics platform with consent management and a customer data platform. govanalytics is specifically built for the Dutch public sector: simpler to manage, lower in price, with NL hosting and BIO compliance as standard.
- Is Piwik PRO GDPR-compliant?
- Yes, Piwik PRO is a serious privacy-friendly platform with EU hosting. For Dutch public sector organisations it lacks specific BIO documentation and NL hosting as standard. govanalytics does offer both.
- Does govanalytics have a tag manager?
- govanalytics works with common tag managers such as Google Tag Manager, Piwik PRO Tag Manager, Consent.studio Launcher and WalkerOS. A built-in tag manager is not included.
- When should I still choose Piwik PRO?
- Choose Piwik PRO if you need a built-in consent management module, heatmaps, session recordings or a customer data platform as part of one platform. govanalytics is stronger if you want NL hosting, lower costs and a simpler management structure.
// 06 / The invitation
And for everyone who chooses to hold themselves to the same standard
even without the law requiring it.
Municipalities, provinces, water authorities, public bodies, housing associations and executive organisations: you can start measuring under the same standard today. The same platform. The same documentation. The same architecture.
