Comparison
govanalytics vs. Plausible
Plausible and govanalytics share the same core values: no cookies, no personal data, no cookie banner. govanalytics goes further: data ownership, NL hosting and intranet analytics as standard.
- Both cookieless: govanalytics adds data ownership.
- NL hosting and BIO compliance as standard with govanalytics.
- Richer data schema: session and e-commerce data directly available.
- SharePoint Tracker for intranet analytics available.
| Feature | govanalytics | Plausible |
|---|---|---|
| Data model and measurement depth | ||
| Data schema Events and sessions in a flat, directly usable schema versus an exclusively aggregated model. | Rich schema | Aggregated model Plausible reports exclusively at aggregated level; no individual event rows. |
| Raw event data Useful when analysts want to inspect, join or export data outside the UI. | Yes | No |
| Session dimensions at event level Are session source, landing page and duration directly available on every event? | Yes | No |
| Scalability A simple dashboard today should not require a full reimplementation when reporting needs mature. | Yes | Limited The exclusively aggregated model offers no path forward once you need custom reports. |
| Tracking and protocols | ||
| GA4 Measurement Protocol govanalytics accepts GA4-style tracking, so your existing GTM setup keeps working. | Yes | No |
| Matomo protocol compatibility | Yes | No |
| Custom events | Yes | Limited Event names only, no parameters. |
| UTM parameter support Campaign measurement via utm_source, utm_medium, utm_campaign and referring domains. | Yes | Yes |
| Server-side collection govanalytics can act as a server-managed collection endpoint. | Yes | No Primarily focused on ad blocker bypass, not server-managed pipelines. |
| Storage and data ownership | ||
| Managed cloud option | Yes | Yes |
| Self-hostable | Yes | Yes |
| Open source | MIT | AGPL AGPL is a more restrictive copyleft licence. |
| Own data warehouse as destination govanalytics makes your warehouse the primary storage layer, not just an export destination. | Yes | No |
| BigQuery destination | Yes | No |
| ClickHouse destination | Yes | No Plausible uses ClickHouse internally, but does not offer an external ClickHouse destination. |
| CSV / Parquet export | Yes | No |
| BI tool compatibility | Yes | Limited Mainly Google Data Studio integrations on aggregated data. |
| Privacy and compliance | ||
| EU hosting | Yes | Yes |
| NL hosting | Yes | Limited Plausible is an Estonian company. EU hosting yes, NL hosting specifically no. |
| Cookieless measurement Measure without cookies, without a consent request. | Yes | Yes |
| No personal data by design | Yes | Yes |
| BIO / comply-or-explain | Yes | No |
| On-premise or private deployment | Yes | Yes |
| GDPR-compliant by design | Yes | Yes |
| Analytics capabilities | ||
| Dashboard | Yes | Yes |
| Realtime analytics | Coming soon | Yes |
| Conversion goals | Coming soon | Yes |
| Ask AI (built-in analytics agent) | Yes | No |
| Suitable for AI agents AI agents work better with flat, understandable tables and real sessions. | Yes | No |
| SharePoint Tracker (intranet) | Yes | No |
| Date comparison | Yes | No |
| Filtering | Yes | Limited Limited filter options in the standard UI. |
| Administration and pricing | ||
| Free tier | Up to 500k events/month | Paid cloud |
| Self-hostable (free) | Yes | Yes |
| Transparent public sector pricing | Yes | No |
| Custom data processing agreement | Yes | Limited Standard SaaS terms. |
| DPIA template included | Yes | No |
govanalytics
Plausible Veelgestelde vragen
- Is Plausible GDPR-compliant?
- Plausible is privacy-friendly and cookieless, but is an Estonian company. For Dutch public sector organisations with NL hosting requirements (BIO, comply-or-explain), govanalytics offers more certainty: NL hosting is the standard, not a premium option.
- Does Plausible support SharePoint tracking?
- No. Plausible is designed for public websites, not for intranet environments behind authentication. govanalytics offers a dedicated SharePoint Tracker for GDPR-compliant intranet analytics.
- What is the price difference between Plausible and govanalytics?
- Plausible is affordable for small websites. govanalytics also offers a free tier up to 500,000 events per month, specific public sector pricing and additional compliance documentation.
- Can I self-host Plausible?
- Yes, Plausible has an open-source version. govanalytics offers a managed cloud solution with NL hosting, so you do not have to deal with management and updates.
- When should I still choose Plausible?
- Choose Plausible if you only need simple aggregated statistics, have no intranet tracking requirements, and have no need for data ownership or warehouse integration.
// 06 / The invitation
And for everyone who chooses to hold themselves to the same standard
even without the law requiring it.
Municipalities, provinces, water authorities, public bodies, housing associations and executive organisations: you can start measuring under the same standard today. The same platform. The same documentation. The same architecture.
